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Forbes Agency Council {{article.article.magazine.subscription_text}} Is SEO worth your investment? There are two ways to answer that question: What are incremental increases in search positions worth to your business? And what are the cost alternatives if you don’t do SEO? Let’s dive into both answers. (Warning: There are lots of numbers, percentages and dollar signs coming your way. Get ready!) Here’s a simple equation to determine whether SEO is worth it: Multiply keyword search volume by expected click-through rate times average conversion rate times average order value. (Keyword search volume X expected click-through rate X average conversion rate X average order value) Let’s say you’re looking to rank for the term "digital marketing company." According to, the term “digital marketing company” is searched for 900 times per month. Based on studies and analyses of our own clients, expected click-through rates for first-page search positions on Google are around: Let’s assume an average conversion rate of 2%, with an average order value of $2,000 per month for digital marketing services. Now, let’s put these numbers into our equation, assuming that we rank No.

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Lee-Anne stayed with Helen at her house, and on the first night of the stay, Helen showed Lee-Anne the suicide note. "I open the note and it's typed," says Lee-Anne. "So that's my next shock, and I don't overly read it, but I look to the bottom and there's Phil's signature and it wasn't Phil's handwriting. So I just started sculling my drink and going to myself, 'Oh my God, she's killed him.' That's where all the puzzle pieces just fell into place." In the same instant Lee-Anne also realised she might be in danger. "I was just screaming on the inside and sort of paralysed as well, thinking: 'I can't let her see that I know.' I'm just sitting there going, 'What do I do, what do I do?'" She poured another stiff drink, went to her bedroom and put the suitcase up against the door. The house was out of town. It would have taken her an hour to walk to anywhere safe and she knew that if she left now, Helen would know she had discovered the truth. She tried to text her boyfriend in Australia, but found she had insufficient credit on her phone. "I was sure she wasn't going to do something to me because you can't have two dead people show up in your house," says Lee-Anne. "My children knew where I was, that was a bonus, but it was pretty scary." The next day Lance's birthday celebrations were taking place, and Lee-Anne had to make a difficult decision. "I felt like I was betraying my son, taking her there," she says.

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